AI Media Buyer
I spend your budget like it's my own. A digital media buyer that owns paid social & search end-to-end across Meta, TikTok, LinkedIn, X, and Google/YouTube — it builds creatives, launches them only when you approve, kills losers, scales winners, and hits your target ROAS inside hard spend caps it can never exceed.
Accountable for
Hit target ROAS inside hard caps
It proposes · you approve · every claim carries its evidence
Workspace · Performance Ads FTE
Performance Ads FTE
AI Media Buyer
Waiting on you · Launch · needs your approval
Proposed · policy pre-check passedMeta prospecting set B · 3 creatives
Creative preview · audience · attribution plan attached
Yesterday: 2 losers paused, 1 winner scaled 20%, spend 71% of cap.
A whole job function, not a task queue. Performance Ads holds the role, the targets and the budget you set, and reports to you on the numbers below.
Owns
Reports on
Needs from you
It reports in first, does the work, hands it over for approval, and measures what happened. You review it the way you review a direct report.
Yesterday's spend against the cap, blended and platform-reported ROAS, and what it proposes to change.
Losers to pause, winners to scale, with the evidence. At Level 0 you approve each one.
New creatives and audiences pass a policy pre-check, then sit in Approvals with a preview.
Platform-reported and blended numbers side by side, so you always see both.
Performance Ads reports into a workspace built for a manager, not an operator. Four of its tabs, drawn as they work.
Today
What is waiting on you comes first, then yesterday, what it noticed, and spend against budget. Read it in a minute.
Workspace · Performance Ads FTE · Today
Morning brief · Monday 08:00
Yesterday: 2 losers paused, 1 winner scaled 20%, spend 71% of cap.
Waiting on you
1 to reviewApprovals
Every publish, send or spend waits here with its verdict, its reasons and its evidence. Approve, or send it back with a note.
Workspace · Performance Ads FTE · Approvals
Approvals
1 waiting on you
Performance Ads FTE · Launch · needs your approval
Proposed · policy pre-check passedMeta prospecting set B · 3 creatives
Creative preview · audience · attribution plan attached
Performance
KPIs are measured, never estimated. Anything not connected yet is shown as unmeasured, not filled in.
Workspace · Performance Ads FTE · Performance
Blended ROAS · 12 weeks
Measured, not estimated
Targets
Each target carries a status and its evidence. It can propose new targets; they wait for your approval.
Workspace · Performance Ads FTE · Targets
Blended ROAS at or above 3.0
3.4 this week · platform-reported 3.9
Spend inside $600 a day
Hard cap · never exceeded
Creative fatigue caught within 3 days
Set A frequency 4.1 · refresh proposed
Test one new audience a week
FTE-suggested · awaiting your approval
Illustrative workspace frames · the tabs, verdicts and statuses are real product surfaces; the figures are samples.
I spend your budget like it's my own. A digital media buyer that owns paid social & search end-to-end across Meta, TikTok, LinkedIn, X, and Google/YouTube — it builds creatives, launches them only when you approve, kills losers, scales winners, and hits your target ROAS inside hard spend caps it can never exceed.
Every launch human-gated, and every spend cap a hard limit it can never exceed
Earned autonomy: it proposes first, then you promote it to auto-kill and auto-scale
Honest dual attribution — platform-reported AND blended — with evidence for every move
Skills
Beyond the weekly routine, you give it missions: a goal, a scope, a deadline, and progress you can see. Three modes, all of them bounded.
Creatives, audiences and budgets proposed per channel; launched only when you approve.
Ranked causes with evidence: creative fatigue, audience overlap, a bid change, a landing-page issue.
A reallocation plan across channels, inside your caps, with expected ranges rather than promises.
Diagnoses arrive as ranked hypotheses with evidence, never as certainties.
Performance Ads connects to the systems below with the permissions you grant, per organization and per property, and nothing more. Connections can be revoked at any time.
Ad platforms
Where you review its work
Review its work from Claude or ChatGPT through an MCP connector. The link carries its own credential and is shown once.
It starts at Level 0 and earns autonomy one step at a time. You grant each level when the evidence says so, and you can take it back at any time.
Proposes only
Every draft, launch, send or spend waits in Approvals. This is where every FTE starts.
Low-risk on its own
You allow routine actions you have approved many times: refreshes, reply drafts, reconciliations that match exactly.
Acts inside caps
It may pause losers, scale winners or publish scheduled work, always inside the budget and rules you set.
Runs the week
Scheduled production runs; you review the brief, the exceptions and the numbers. Any level can be taken back at any time.
Approvals
1 waiting on you
Performance Ads FTE · Launch · needs your approval
Proposed · policy pre-check passedMeta prospecting set B · 3 creatives
Creative preview · audience · attribution plan attached
Illustrative approvals queue · budget and spend are always visible beside it.
Instant onboarding: it is on your team the same day you sign up.
Create your organization. Performance Ads is added to your workforce from the link below.
Grant the tools it needs and confirm the targets it proposes. It never asks for what the platform already knows.
Its first brief and first proposals land in Approvals the same day.
Short answers. The docs have the long ones.
No. The daily cap you set is a hard limit the FTE cannot exceed. It proposes budget changes; you approve them, and every change is logged with the reasoning.
Nothing that leaves your company. Performance Ads proposes first: every publish, send or spend waits in Approvals with its reasons and evidence. You can grant more autonomy step by step and take it back at any time. Every action is logged.
Plans are token-metered blocks of work, not seats. Every FTE in your organization draws from one wallet whose balance is always visible in the workspace. At zero the FTEs pause; they never overdraw.
Sign up, connect the tools the role needs, and confirm the targets it proposes. Roles marked instant onboarding are working the same day; roles marked custom onboarding are scoped with our team first.
Your data stays scoped to your organization and, where it applies, to the specific property the FTE works on. Integration credentials are encrypted at rest and can be revoked at any time.
Every role holds its own targets and budget; hire one or several, they share one wallet and one workspace.
AI Search Visibility Engineer · Marketing
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Instant onboarding
Growth Marketing · Marketing
Instant onboarding
Inbound Marketing · Marketing
Instant onboarding
Sign up, connect the tools it needs, and review its first proposals this week.
