Hire a Digital FTE.It owns the work.You own the call.

A chatbot answers. An agent runs a task. A Digital FTE holds a job: it plans the week, does the work, hands it over for approval with its reasons and sources, and reports on the targets it is accountable for.

Each role in the catalogue is one cell on this field. The Cash Officer FTE finds the cash frozen in stock; the Controller FTE loads the costs your platform ignores; the Buyer FTE turns both into an order you sign. Browse every role.

Every publish, send, spend, markdown and purchase order starts as a proposal in the Approvals tab, previewed exactly as it will land, with the reasoning and the evidence attached. You approve, modify, or send it back with a note, and the note becomes a rule the role applies from then on.

Hard limits sit above everything: price floors, refund limits, ad and frequency caps, the cash ceiling. An action that would cross one is refused and queued, never quietly trimmed to fit. How control works.

No new dashboard for your team to learn. A Digital FTE reports into a workspace you review the way you review a direct report: a morning brief, a queue of decisions, the numbers it is accountable for, and the targets you set.

At month end you hold the review a manager would hold: what it proposed, what you approved, what it measured, and what it got wrong. See the full workspace tour.

The catalogue holds 41 roles. Three marketing roles ship with a full workspace today and apply to any business with a website, a social presence or an ad budget. The rest are department roles: finance, sales, HR, support, strategy, and the e-commerce workforce, thirty roles in nine departments, read as an org chart rather than a feature list.

Hire one or several; they share one wallet and one workspace, and each reports to you on its own targets. See the e-commerce org chart.

Most pages in this category open with a number nobody can check. This one does not. The only figures on this page that are not labelled illustrative are counts of things we can point at: roles in the catalogue, departments on the org chart, industries with a page, systems named on the integrations page, guides in the library.

Inside the product the rule is the same: every KPI a Digital FTE reports is measured, never estimated, and anything not connected yet is shown as unmeasured. Read the library.

A Digital FTE starts at Level 0: it proposes only. When a class of action, a routine order-status reply, an exact reconciliation match, an alt-text fill, has a long, clean approval record, you can promote that class to run without a gate. Anything else stays where it was, and any level can be taken back from Setup in one click.

Most managers run most roles at Level 0 or 1 indefinitely, and that is a perfectly good outcome. The higher levels exist for the repetitive, low-value, high-volume work where a human approval adds nothing but delay. The autonomy ladder, explained.

No rip-and-replace. A Digital FTE connects to the systems your team runs today, the store platform, the ledger, the CRM, the help desk, the ad accounts, the marketplaces, and does its job there, with the permissions you give it and nothing more. Connections are granted per organization and per property, and can be revoked at any time.

All integrations.

A Digital FTE is not retrained per vertical; it is onboarded like a new hire, with your terms, your systems and your approval process. Onboarding captures your industry’s vocabulary, its rules and the topics it must never touch, and it never asks twice.

E-commerce is the flagship: 30 roles in 9 departments, from cash and margin to fit, returns and marketplaces. All industries.

Every plan is a block of work, metered in tokens, not a seat. Every Digital FTE in your organization draws from the same wallet, and the balance is always visible inside the workspace. When it reaches zero the roles pause. They never overdraw.

The pricing page lists the current plans; nothing on this page states a price, because the live catalogue is the only source of truth. See pricing.

Multi-tenant by design: your organization’s data is scoped, your roles gate every action, and every step a Digital FTE takes is written down. Integration credentials are encrypted at rest and revocable at any time. Anything your process marks as sensitive is escalated to a person and never handled automatically.

Read the security overview.

Verdicts carry reasons, scores carry itemised notes, claims carry sources, and diagnoses arrive as ranked hypotheses with evidence, never as certainties. If the platform cannot measure something, the workspace says so instead of filling the gap with a number that looks right.

That is also why the roles can be trusted with more over time: a role that names its own misses every month has earned the next rung. How a Digital FTE is measured.

Sign up, pick a role, connect the tools it needs, and confirm the targets it proposes. It never asks for what the platform already knows. Its first brief and first proposals land in Approvals, and the first monthly review is the honest comparison against the baseline you recorded before it started.

Every marketing click on a role lands you on that role’s start screen after any sign-in path, so the hire you chose is the one you meet. Read the docs.